The Chill Cabinet BEAUTY & GROOMING online boutique is changing. With a new look website and rebrand, we’ve created a new approach that will see the introduction of some exciting brand opportunities for men and women. So what’s our approach?

The Chill Cabinet will continue to source new and exciting brands based on delivering a luxury, premium brand experience and results, but this will not be luxury defined by price. Sometimes brands are very well marketed and expensive; but this does not always ensure better product performance or better results.

So, we personally experience and test every product that deliver exceptional grooming performance and each one must pass our stress test before we present them to you. Our criteria covers:
1. Do they look great on the outside and deliver a positive brand experience?
2. Do they deliver a great user experience spanning fragrance, ingredients and texture?
3. Do they perform and achieve the results they promise?
4. Will you want to squeeze every last drop and be left wanting more?
5. Do they represent value for money?
When all the boxes are ticked, we invite you to feast upon the most innovative products for your hair, beard, face and body!

This stress test means you will get to choose from boutique brands that may be new to you. But that’s a great thing. Why follow the mainstream?

Visit us now to see this endeavour working across our collections at www.chill-cabinet.co.uk